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Business Model Canvas & Strategy

Evelina Lundqvist

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The Business Model Canvas & Strategy template helps you visualise how an organisation creates, delivers, and captures value. By bringing together customers, value propositions, operations, partnerships, costs, and revenue streams on a single page, it provides a clear overview of your business model and strategic direction.

How to use it

Work through each section of the canvas, using sticky notes to capture ideas, assumptions, and priorities. Start with your customers and value proposition, then map the activities, resources, partnerships, channels, and financial elements that support them.

Workshop suggestion

Time: 45–90 minutes

  • Complete the canvas individually or in teams.

  • Discuss connections between the different building blocks.

  • Identify strengths, gaps, risks, and opportunities.

  • Prioritise actions to strengthen your business model and strategy.

Who is it for?

  • Entrepreneurs and start-ups

  • Small businesses

  • Innovation and strategy teams

  • Consultants and facilitators

  • Students and educators

  • Non-profits and social enterprises

What’s the output?

âś“ A visual overview of your business model

âś“ A shared understanding of how value is created and delivered

âś“ Strategic insights, opportunities, and priorities

âś“ A foundation for planning, innovation, and decision-making

Evelina Lundqvist

Business consultant, facilitator @ The Good Tribe

Evelina Lundqvist (1981) is a sustainable business development and capacity-building consultant (20+ years of experience), born in Sweden and based in Austria. She's an avid zero waste, circular economy, interculturalism, and antiracism advocate—and a serial co-founder, co-creator, and award-winning social entrepreneur. Evelina holds an MBA in Business Ethics and CSR from Danube University, Austria.


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