Behaviour Design Toolkit

The Behavioural Toolkit board brings together four proven frameworks — Fogg Behaviour Model, Hook Model, COM-B Model, and the EAST Design Checklist — in one place for anyone designing products, habits, or interventions around human behavior. Rather than picking a single lens, it lets UX researchers, product managers, and behavioral designers cross-check a target behavior against motivation and ability, habit-loop mechanics, capability and opportunity barriers, and practical design principles. Each section is fully interactive, from draggable Fogg Model stickies to a fillable COM-B breakdown and a checkable EAST list. Use it when designing a new feature, diagnosing why users aren't adopting a behavior, or running a behavioral science workshop with your team.