Behaviour Change Wheel [Ideation]

Explore the blockers that prevent desired behaviour change. Use the Behavioural Change Wheel to design solutions that reduce existing barriers. Understand the capabilities, opportunities and motivations that occur as obstacles to behavioural change.

Consider completing a Transition Journey Framework to highlight specific blockers that prevent behavioural change or blockers that promote a behaviour. Consider the blockers from the perspective of User Personas to identify the main problems and opportunities.