🧠 Empathy Map
About
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
The map creates a visual representation of your audience's perspective, which is a super useful way to inform product development, communication strategies, and user experiences.
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For who and for when?
Product Teams typically create Empathy Maps during the research and design phase in order to gather insights and develop empathy for the user.
UX Designers and Marketers use the overview to inform and validate their work. By putting ourselves in the shoes of the customer, we can better validate whether our work is meeting hte mark.
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Why use this template?
Gets you inside your audience's head
A visual representation of your audience's perspective
Build empathy and a deeper understanding of your audience
Create better products and experiences that truly resonate
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Credits
Credits to Dave Gray for devising the original Empathy Map 🙌.
And credits to the CNVS visual workshop toolkit for the hand drawn illustrations.
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