Banner Impressions Research
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To evaluate ad creatives and ensure they attract the right audience, we apply the '5-second test' and assess three key factors: the perceived value of the product from the user's perspective (message clarity), memorability and curiosity, and the emotions related to the campaign's goal.
This template helps capture the results of such research.
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Mike Podlas
CPO@Pleadcop
Creating a copilot to handle the routine tasks of the Product Growth team.
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