3B Behavioral Design Framework

Human behavior is complex. That's why we created the '3B' behavioral design framework to help product managers and designers identify concrete ways to design for behavior change.

Use individually or collaboratively to design a behaviorally-informed product. Included are psychology toolkits to guide you to better understand user psychology and solve for a range of challenges, from adoption to retention.

Irrational Labs is a behavioral product design firm dedicated to using the science of human behavior and decision-making to design for health, wealth, and happiness. Visit our website or subscribe to our newsletter for more tips on applying behavioral science to your work.