Fruto is one of Miro Experts

At Fruto, our team of consultants blends experience in UX strategy, user research, usability, and user interface design to craft meaningful digital experiences.

We can help improve the UX of your product, refresh your UI, prototype your idea, or upskill your team.

To take your product in the right direction, we'll help match your business goals with the UX priorities. We then guide you with a bespoke playbook that lays out how UX research and design methodologies will get you there.

To validate ideas and instill confidence in your team and stakeholders, we apply a range of research methodologies to gather and analyze the in-depth data and make targeted recommendations from the findings.

And to engage and delight your users, we use our interactive prototyping skills to test and refine experiences before you spend on development - handing over user-validated, high-spec assets ready for implementation.

“The workshops and consultancy you have done with us has completely transformed our approach to product development. Everything starts with user research now and having a “good idea” is not good enough until it’s been hashed out with users. ”

Paul Mallaband, Agile Product Manager, GL Education

“We are really pleased with the work from Fruto on the project. ‘High expectations exceeded’ is the best way of putting it.”

Mike Takats, Director of User Experience, Taylor & Francis Group

“Fruto has helped us get much further with a much more objective methodology. The discovery phase has given us lots of insight into what we need to improve. ”

Rachel Kirton, Director of UX & Innovation, doctors.net.uk

“Fruto were flexible and very responsive to our needs in completely redeveloping our website and creating a new online teaching tool. They took us from initial testing user journeys right through to producing finished designs we could implement in our CMS. ”

Giles Booth, Educational Content Manager, Micro:bit Educational Foundation

“Getting Fruto involved helped us define what we needed to prioritise to improve the user experience of our app. The insights we got from their work were eye-opening. We also learned some great UX techniques that we now use in-house. ”

Susan Burton, CEO, Classlist

“The interactive prototype that Fruto built for us allowed us to demo our product concept to potential customers. It was an efficient, collaborative and enjoyable process. We could test our ideas, gather feedback and iterate quickly. ”

Neil Stevenson, Head of Software Development, Mirada Medical

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