Workshop Marketing Plan

The Workshop Marketing Plan template helps consultants, trainers, coaches and marketers fill every seat at an in-person workshop. Map your audience, offer, channels and promotion timeline in one place.

What is a workshop marketing plan for trainers and coaches?

It's a five-step plan to define who attends, set break-even seats and write a sign-up page that converts.

What problem does a workshop marketing plan solve for consultants and marketers?

It replaces last-minute posting with a clear launch plan, so you stop chasing sign-ups the week before.

How to use the workshop marketing plan template

1. Define your audience and seat count.

2. Write your offer.

3. Pick two local channels.

4. Schedule emails six weeks out.

5. Capture proof and follow up.

Workshop marketing plan FAQs

Who is this workshop promotion template for?

Consultants, trainers, coaches and marketers running live events.