The Impact-Effort-Risk Matrix

How to Use This Matrix

1. Map initiatives into the matrix based on:

   • Impact: What business value does it deliver?

   • Effort: How much time, budget, or tech does it need?

   • Risk: How uncertain is the outcome?

2. Prioritize accordingly:

   • ✅ Quick Wins: Act on these first.

   • ⚠️ Major Projects: Plan and invest with care.

   • ✅ Fill-ins: Tackle during downtime.

   • ❌ Question Marks: Avoid unless strong justification exists.