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The Impact-Effort-Risk Matrix

Alex Di Mango

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How to Use This Matrix

  1. Map initiatives into the matrix based on:

    • Impact: What business value does it deliver?

    • Effort: How much time, budget, or tech does it need?

    • Risk: How uncertain is the outcome?

  2. Prioritize accordingly:

    • Quick Wins: Act on these first.

    • ⚠️ Major Projects: Plan and invest with care.

    • Fill-ins: Tackle during downtime.

    • Question Marks: Avoid unless strong justification exists.

Alex Di Mango

CTO @ reev GmbH

Helping founders ship fast, then scale without breaking things.


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