Product Thinking Board
The Product Thinking Board provides visual frameworks & workspaces to develop a product concept from target customer to validated product solution.
Trusted by 65M+ users and leading companies
Prod MBA used this board with 290+ students to develop new products that generate real revenue - or to help them audit existing products - in order to cut through the noise of product development & build products that customers really want.
On the left is your own workspace, with examples on the right-hand side of each framework in action.
This template was created by Prod MBA.
Get started with this template right now.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Outcome Mapping Template
Works best for:
Diagrams, Mapping, Project Management
Use Miro’s outcome mapping template to improve your operational efficiency. Outcome mapping will help you visualize all the possible strategic outcomes for your upcoming project, allowing you to see into the black box to identify any potential challenges along the way.
Product Strategy Canvas
Works best for:
Product Management, Planning
The Product Strategy Canvas template aids product managers in defining strategic direction and priorities. By outlining key components, such as target markets, value propositions, and differentiation strategies, this template clarifies product vision and positioning. With sections for analyzing market trends and competitive landscapes, it facilitates informed decision-making in product strategy development. This template serves as a strategic blueprint for driving product success and achieving business objectives.
Product Hypothesis Canvas
Works best for:
Product Management, Planning
The Product Hypothesis Canvas template assists product teams in formulating and testing hypotheses effectively. By defining assumptions, success metrics, and validation experiments, this template guides teams through the hypothesis validation process. With sections for articulating problem statements, proposed solutions, and expected outcomes, it ensures that hypotheses are clear, testable, and aligned with strategic objectives. This template serves as a framework for hypothesis-driven product development, enabling teams to validate ideas and make data-informed decisions.
Buyer Persona Template
Works best for:
Marketing, Desk Research, User Experience
You have an ideal customer: The group (or few groups) of people who will buy and love your product or service. But to reach that ideal customer, your entire team or company has to align on who that is. Buyer personas give you a simple but creative way to get that done. These semi-fictional representations of your current and potential customers can help you shape your product offering, weed out the “bad apples,” and tailor your marketing strategies for serious success.
Market Segmentation Matrix Template
Works best for:
Marketing, Strategic Planning, Product Management
Successful, compelling marketing begins and ends with knowing your audience — who they are, where they are, and what they want and expect. A market segmentation matrix will help you understand them on a deeper level. This business tool divides your target market into subsets based on demographics, geography, needs, interests, psychographics, or behavioral characteristics. You can then use these insights and data to hit it out of the park, by building better product, sales, and marketing strategies. Our template lets you set up and populate a Market Segmentation Matrix with ease.