Product SWOT Analysis

A flexible set of SWOT Analysis templates designed for different strategic conversations, whether you’re evaluating a product, team, or market.

Choose the template that best matches your focus, add sticky notes to each quadrant, and collaborate with your team to identify the most important Strengths, Weaknesses, Opportunities, and Threats. Each version includes example prompts to make it easier to get the conversation started.

Use the templates individually or together to build a more complete picture of your organization and its environment.

Included templates:

• Product SWOT - assess a product or feature, including capabilities, limitations, growth opportunities, and competitive risks.

• Team SWOT - reflect on team skills, ways of working, internal challenges, and areas for development.

• Market SWOT - map your competitive position, emerging opportunities, market gaps, and external threats.

Ideal for strategy workshops, planning sessions, product reviews, team retrospectives, and market discussions. Add your ideas, discuss as a group, and use dot voting to prioritize what matters most.