User Persona Template
Create target user profiles to better understand how to sell to them.
About the User Personas template
What are user personas?
A user persona is a tool for representing and summarizing a target audience for your product or service that you have researched or observed.
Whether you’re in content marketing, product marketing, design, or sales, you operate with a target in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.
To illustrate, let’s say you want to market a movie streaming app. Based on your market research, you learn that your app appeals to three target audiences: men under 35 interested in sports, women under 35 interested in the outdoors, and men over 45 interested in food. You can use this research to build three personas: John the Jock, a 27-year-old who plays hockey; Olivia the Outdoorsperson, a 25-year-old wilderness guide; and Fred the Foodie, a 50-year-old restaurant critic.
When to use personas
It can be difficult to figure out how to approach your target users without a complete understanding of who they are. You can create personas anytime you want a clearer idea of your audience, which will allow you to improve your products and services.
Marketers commonly use buyer personas to determine how they should market their product. Buyer personas will inform the marketing channels the business will use, along with the types of advertising and specific tactics to reach this audience.
Buyer personas are used by salespeople as well to characterize potential leads as they move through the funnel. Categorizing leads into different personas gives salespeople a general idea of the needs of the this potential buyer and can help inform sales strategy.
User personas are also critical for informing a business’s understanding of the user experience and how to improve it. By identifying different target personas that use their product or service and plotting the customer journey for each persona, businesses can better understand common pain points users have with their product/service and what they find valuable. This can also help improve the design process in the future.
Advantages of creating user personas
By creating user personas, you can gain a richer understanding of your audience. Clearly defining personas gives your team the fuller understanding of your customers that then helps you make better product and marketing decisions.
Understand the customer
It’s critical for businesses to gain a deep understanding of their users and what they want, and user personas help them do that. By combining demographic information with information on how users interact with the product, businesses can understand the needs and experiences of their users better.
Identify potential problems
Understanding who your users are is also a critical step towards identifying ways to improve your product for their use. Creating unique customer journey’s for each persona will show you how each persona approaches the product and what their pain points are.
Improve mission alignment
Another benefit of creating personas is that it will help everyone on your team understand what the team’s overarching goals are and give everyone a clear target of the ideal user to shoot for. User personas inform everything from marketing and sales to UX and UI, so making sure all your team members have a basic understanding of your ideal customer is key.
Get started with the User Persona Template
Miro’s simple template is the ideal tool for creating and sharing your team’s personas. You can use the Personas template to store all the information you gather and learn about your customers. This can include photos, names, and any relevant information about motivations, interests, thoughts, and feelings. You may also want to include customer quotes or user interviews that help illustrate these points.
Get started by viewing the persona example pictured above, and then select the template to create your own. You can add any other supplementary information to the template that you think will be valuable to your team. With Miro, you can upload various file types including photos, videos, and documents.
When your team is collaborating on a large project, keeping track of the many tasks and multiple timelines can be a challenge. That’s why you need a milestone chart. These visual representations of important project events will make it simple for your team to stay on schedule and reach goals on time. And it’s so easy to get started — just determine the major milestones, use our template to create a milestone chart, and define the key dates and deliverables each milestone will require.
App Development Canvas
Ever noticed that building a successful app requires lots of players and moving parts? If you’re a project manager, you definitely have. Lucky for you, an app development canvas will let you own and optimize the entire process. It features 18 boxes, each one focusing on a key aspect of app development, giving you a big-picture view. That way you can fine-tune processes and get ahead of potential problems along the way—resulting in a smoother path and a better, tighter product.
It’s not always easy to measure complex, highly subjective data — like how people feel about your product, service, or experience. But the Likert scale is designed to help you do it. This scale allows your existing or potential customers to respond to a statement or question with a range of phrases or numbers (e.g., from “strongly agree” to “neutral,” to “strongly disagree,” or from 1 to 5). The goal is to ask your customer some specific questions to turn into easy-to-interpret actionable user insights.
How do your individual or team goals relate to an organization’s overall strategy? A Strategy Map is a stylized picture of your organization’s strategy and objectives. It’s powerful because it provides a clear visual guide to how these various elements work together. Strategy Maps can help align various different team goals with the overall strategy and mission. With the Strategy Map in place, teams can create set actionable, relevant KPIs. Strategy mapping is often considered part of the balanced scorecard (BSC) methodology, which is a strategic planning tool for setting overall team goals.
PI planning stands for “program increment planning.” Part of a Scaled Agile Framework (SAFe), PI planning helps teams strategize toward a shared vision. In a typical PI planning session, teams get together to review a program backlog, align cross-functionally, and decide on next steps. Many teams carry out a PI planning event every 8 to 12 weeks, but you can customize your planning schedule to fit your needs. Use PI planning to break down features, identify risks, find dependencies, and decide which stories you’re going to develop.
When you’re designing a site or building an app, the early stages should be BIG — seeing the big picture and communicating the big idea. Low fidelity wireframes empower you to see it and do it. These rough layouts (think of them as the digital version of a sketch on a napkin) help your teams and project stakeholders quickly determine if a design meeting meets your users’ needs. Our template lets you easily use wireframes during meetings or workshops, presentations, and critique sessions.