This tool is designed to help you define your business's "ikigai" or reason for being. Ikigai is a Japanese tool for understanding your personal purpose. We have adapted it for startups who need to clarify this to build belief in their vision.
You will define:
What you believe in
What you are better at than anyone else
What people in the world need
What people will pay you for
Then you'll define your brand promise, purpose and only-ness.
