High-Level Customer Journey Map Line Diagram

Aryanna Martin

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This High-Level Customer Journey Line Diagram can be used by teams looking to create a high-level view of the customer journey along with pain points, touch points and core emotions throughout the journey.

This canvas is best completed as a team who understands customers best and presented to leadership stakeholders who don't need specific details about the customers' journey.

Aryanna Martin

Service Designer and Researcher

Multidisciplinary product strategist and researcher passionate about using data, technology, psychology, and human-centered design to solve problems and create compelling products and services. Based in London; Previously NYC & Berlin.

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A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.

High-Level Customer Journey Map Line Diagram

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