Go-to-Market

Michel Hauzeur

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The Go-to-Market template is the perfect tool to define, design and implement a product launch!

Follow the 5 step process to create a successful Go-to-market strategy plan.

Step 1 -Launch Description: Describe how you imagine your product/feature launch and what outcomes you expect from it.

Step 2 - "Understand the Why": Paste the important insights will help you succeed. Find more about this template here: https://miro.com/miroverse/product-strategy-understand-the-why/?social=copy-link

Step 3 - Market Research: Paste the important insights will help you succeed.

Step 4 - OKRs / Outcome: Paste here your Objective and Key Results you want to achieve.

Step 5 - Go-to-market strategy: Find the 9th substeps where you will complete your action plan regarding to:

Marketing
Brand
Launch
Product Support
Data
Community
Timing
Business Model
Product Led Growth (PLG)

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Michel Hauzeur

CPO at Tyba a Credicorp Capital Company @ Tyba

I am the CPO at Tyba and the CEO at La Corte de los Búhos. I am also part of the Product League Mentors and Product Makers Mentors, and consultant at EAN and CESA University. I have more than 14+ years of working experience in technology projects and have been working as a Product Manager for the past 8 years. One of his most successful projects was the migration of more than 250,000 users to a new and personalized platform for a well-known financial company in Colombia.