Company Vision Presentation Template

About the Company Vision Presentation Template

This Company Vision Presentation Template can help you communicate your company’s new vision and mission to your staff, partners, customers, and the media. If you’re working in marketing, you will probably need to create this type of presentation for your company at some point.

A company vision presentation allows you to make your company vision statement public, and it’s a unique chance to let everyone know who you are and what kind of future you want to create for your employees and customers.

What is a company vision statement?

A company vision statement describes your company’s aspirations and what you are working toward. It helps everyone focus on the big picture and pursue shared long-term goals, so it has to be inspiring and all-encompassing. A vision statement is usually encapsulated in one sentence, but there are some exceptions.

Tesla’s vision, for example, is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” This statement perfectly illustrates the features described above — it’s bold, powerful, and concise, and it reflects the shared goal of everyone at the company.

How to write an impactful company vision statement

A company vision statement isn’t something that changes every season. Ideally, your statement should remain relevant for years to come. Here are a few tips that can help you shape a long-lasting company vision.

Step 1. Facilitate cross-departmental communication to make sure that your vision statement resonates with everyone in your company. Since your company vision statement needs to represent your whole business and everyone involved in it, writing it should be a collective effort.

Step 2. Conduct surveys to understand customer sentiment better. If you’re about to write your vision statement, you already know what your company wants. Now it’s time to find out what your target audience expects from brands like yours.

Step 3. Keep your vision statement realistic but daring and empowering. A weak, generic statement won’t attract anyone’s attention, and a statement that is too bold might come across as insincere.

Step 4. Don’t copy your competitors — make sure that your vision is unique to your company. No matter how saturated your niche is, you can always find your unique angle and differentiate yourself from the competition. If you blend in, you risk losing your core audience.

Step 5. Add a social component to your vision statement to demonstrate that your brand is focused on a higher purpose. Fostering a people-first company culture will help you attract a new, socially-conscious generation of employees and consumers.

What should a company vision presentation include?

Even though every company vision presentation is unique, there are some commonalities in terms of how the presentation is structured. If you want to tell your audience a compelling, cohesive story, be sure to include the following slides:

• A company introduction

• Where your company is currently 

• What you are planning to achieve and how you intend to get there

• How your vision reflects your company’s core values

How to use the Company Vision Presentation Template

1. Shape and iterate your company vision statement. Prepare and write down the brand story you’re going to tell.

2. Choose this template and start completing it. Adjust the structure if necessary. Follow your brand style guide to a T when customizing the presentation design.

3. When your presentation is ready, simply switch to Miro’s Presentation mode — this allows you to show your slides in full-screen mode without any distractions. You can return to editing with one click.

Tips for giving a company vision presentation

There are a few more details you need to pay attention to if you want to make your company vision presentation even more captivating:

• Avoid vague statements — use facts and numbers to define success. This will give your listeners a clearer idea of how far you want to go.

• Tie your vision to individual goals and encourage accountability — help everyone in your company understand how they can help bring the new vision to life.

• Explain what made you reconsider your existing vision. If your audience understands what powered the change, they’re more likely to support and promote it.

• Always give a company vision presentation in person — or, at the very least, live. A physical presence will make the presentation more personal, engaging, and genuine.