Client and Server Data Tracking Workflow

Anupam Sharma

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A workflow diagram showing how data from a mobile or web app and ad platforms is collected through client and server tracking. It flows through processing steps like extraction, cleaning, and transformation, then is stored and served to dashboards. These dashboards provide insights on performance, user behavior, and campaigns, enabling teams to optimize marketing and product decisions.

Anupam Sharma

Senior Growth & Product Analytics @ ITCAN

Growth & Product Analytics Specialist with 4+ years of experience across web and mobile, specializing in tracking infrastructure, attribution (MTA, MMM), and funnel optimization. Skilled in GA4, Firebase, BigQuery (GCP), SQL, Python, and MMPs, with hands-on experience analyzing 10M+ user datasets to drive CAC, ROAS, LTV, conversion, and retention. Experienced in server-side tracking, GTM execution, event taxonomy design, and campaign analytics.

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