RAS: Affinity Mapping

Getting Started with Synthesis

Let’s say you’re trying to answer the question: What opportunities exist in the market?

To answer that question, you’ll be working with the provided data to develop knowledge of the problem and visualize it in a framework.

Note:

• Recommended timers are only a guide to help you time box your work or run this activity with a team.

• If working with a team, at the conclusion of each part is a great moment to share and compare findings and experiences.