Once you’ve come up with an interesting idea you’d like to pilot, you’ll need to articulate it in a way that can both express your ideas but also get feedback. This will help you decide if you’re ready for investment or not. The pilot poster helps you get started quickly and efficiently by provides just enough constraint to think deeply about the things you’ll have to consider in order to get your idea off the ground.
Step 1: Start but considering you go-to-market (GTM) strategy. Plan how to bring your solution to life over 30-60-90 day intervals.
Step 2: Next, you’ll want to create actions by using the criteria you set in your GTM strategy to describe specific tasks, who is accountable for them, and how you will ultimately measure success.
The pilot poster allows you to quickly name, explore, model, and ultimately validate how you might can create value. Use the pilot poster exercise to expand your horizons and think deeply through an innovation lens. Good luck with your pilot!