Get in touch


Saudi Arabia
What we can
help with
Design Thinking
Digital Products and Services
Digital Transformation
UX Research
We helping organizations differentiate through delivering exceptional Human-centered and profitable experiences.
Successfully finished projects
for Clients

We are a strategy consultancy supporting our clients in all topics related to digital transformation and growth opportunities. HUED is a leading Innovation & Design consultancy based in Riyadh. We work with top public and private sectors across the country, helping organizations to differentiate through delivering exceptional human-centered and profitable experiences. We aspire to create a design-led innovative culture through concretion with our community.

Our superpowers
Service Design
User Experience
Product Innovation
Design Research
Innovation Labs
Capability Building
Galery Cover HUED 01
Galery Cover HUED 02
Galery Cover HUED 03
Galery Cover HUED 04
Galery Cover HUED 05
Galery Cover HUED 06
Galery Cover HUED 07
RSJ Drone 1080 Moment
Who we've
worked with
Advanced Electronics Company
Al Rajhi Takaful
Bank Aljazira
Communications and Information Technology Commission
General Authority of Zakat & Tax
General Entertainment Authority
Human Resources Development Fund
Ministry of Economy & Planning
Ministry of Commerce
Ministry of Education
Ministry of Finance
Ministry of Health
“Our relationship with HUED developed from normal vendor-to-client into a partner in design, a service design lab is a dream come true with the effort and support from HUED. We look to HUED as a partner in the design and not a normal vendor. HUED helped us to take the design in Monshaat to the next level, Monshaat platforms becoming iconic in design now.”
Abdullah Alemran, Digital Platforms Manager- Monsha'at
“Nice design, nice customer journey, very good quality overall with a good understanding of business needs and business model.”
Stefano Nalin, Chief Distribution Officer- Al Rajhi Takaful
“The overall result was above our expectations, HUED team was great in all aspects, their communication, work, and their UX skills. I worked in a lot of projects, Infath was the best of it because of HUED. Thank You HUED.”
Mohammed Hammad, Technical Project Lead- Advanced Electronics Company
Check out our templates
Tell us about your project
Work in the Miro app
Add ideas, digitize sticky notes, and drop in comments on the go.