In Apto, we are a consultancy firm specializing in strategic and business design. We are a multidisciplinary group of people with a common goal to help companies innovate in the digital world. Based in Mexico, we are passionate about daring challenges that drive change and expand knowledge. At Apto, we redefine the strategy and the value proposition creating new business models by designing new products and services with a user-centric mindset. In the design phase, we define the product and the project's scope to guarantee the MVP development with the least amount of obstacles.