Empathy Map templates

Dig deeper into your customer's mind with empathy map templates. Visualize all your user needs and develop products people will love. Boost your design research using examples of empathy maps to understand audiences, users, and customers better.

Empathy Map Canvas Pete Fleming template thumb
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Empathy Map Canvas
Empathy Map Trevotech template thumb
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Empathy Map Trevotech
Empathy Map Voltage Control template thumb
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Empathy Map by Voltage Control
Niching Down Online Course Persona Empathy Map template thumb
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Niching Down: Online Course Persona Empathy Map
Purple Sector Empathy Map template thumb
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Purple Sector Empathy Map
IASA - Stakeholder Empathy Map template thumb
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Stakeholder Empathy Map by IASA
UXD Empathy Map Template thumb
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UXD Empathy Map Template
Empathy Map medicenjuande template thumb
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Empathy Map by Medicenjuande
Empathy Map Invoke template thumb
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Empathy Map by Invoke
User Empathy Map template thumb
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User Empathy Map
Empathy Mapping for Impact template thumb
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Empathy Mapping for Impact
Empathy Map -Research- template thumb
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Empathy Map [Research]
AI-Enhanced Empathy Map template thumb
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AI-Enhanced Empathy Map
Empathy Map Canvas Jack León template thumb
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Empathy Map Canvas by Jack León
Empathy Map Canvas Sampriti Jain template thumb
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Empathy Map Canvas by Sampriti Jain
Empathy Map Axelle Vanquaillie template thumb
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Empathy Map by Axelle Vanquaillie
Empathy Mapping Servicenow template thumb
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Empathy Mapping by ServiceNow
Empathy Map Saegus template thumb
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Empathy Map by Saegus
Empathy Map Ishwari Hakari template thumb
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Empathy Map for Food Ordering App
Empathy Map Back of the Napkin Consulting template thumb
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Empathy Map by Back of the Napkin Consulting
Empathy Map Lucie Agolini template thumb
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Empathy Map by Lucie Agolini
Empathy Map Template template thumb
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Empathy Map Template by Jeshua MacDonald
Empathy Mapping Atlassian template thumb
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Empathy Mapping by Atlassian
Empathy Map Pro template thumb
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Empathy Map Pro
Empathy Mapping With AI Assistance template thumb
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Empathy Mapping With AI Assistance
Empathy Map Pino De Francesco template thumb
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Empathy Map by Pino de Francesco
Empathy Map Thumbnail
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Empathy Map Template
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About the Empathy Map template

Many businesses and organizations have created an empathy map template to help them understand their audiences, users, and customers. It’s a great tool to gain insights and develop personas or customer segments.     

What is an empathy map?

Empathy maps are visualization tools that allow you to articulate what you know about specific types of users. They are often considered a part of the design thinking methodology, and they empower you to create a shared understanding of user needs and help decision-makers with key judgment calls.

One good empathy map example is how UX professionals use it. They must create products beneficial to users they have never met or interacted with. To do so, it’s important to understand their users and help their colleagues do the same, so an empathy map is a powerful tool that helps them do both.

Benefits of empathy mapping

Many businesses employ empathy mapping as part of the design process because it’s helpful in understanding your users, their desires, and what they want out of your product. 

Put a narrative to your data

The basis of empathy mapping is typically some firsthand data received from users that describe their thoughts on using the product. One of the major benefits of empathy mapping is that it requires you to tease out more about the customer from this data, determine what they’re feeling, and create a narrative that informs the rest of your UX & UI design. 

Get inside the heads of your users

Empathy maps are also a useful exercise because they force you to put yourself in the shoes of your users and determine how they approach and interact with your product. It’s easy for designers to lose sight of real-world user experience with the product, so empathy maps help keep you grounded. 

Easily visualize customer needs 

Another benefit of empathy mapping is that it’s a visual exercise that distills various pieces of information about the customer experience into a single reference point. Empathy maps can be used and referenced by different stakeholders and team members at various points of the development cycle, and they’re relatively simple to create.

When to use an empathy map

Empathy maps are highly useful whenever your team needs a greater understanding of user needs, such as collaborating on user personas, and building the “user” in your user story.

Empathy maps help you sketch out profiles for a user or persona. They distill your knowledge into a single source of truth. An empathy map can help you summarize and analyze qualitative research such as survey responses and interview transcripts. By putting this information on a single page, you can uncover gaps in your knowledge and figure out how to fill them. Empathy maps are easy-to-use and digestible methods to illustrate user attitudes and behaviors.

The 4 elements of an empathy map

Empathy maps are divided up into four quadrants.

1. Says: The Says quadrant records what a user says during an interview. Try to capture exact quotes, such as, “I use this product every day because it helps me streamline my workflow.”

2. Thinks: In contrast, the Thinks quadrant summarizes what the user is thinking throughout the experience. Based on your qualitative research, ask yourself what occupies the user’s thoughts, what matters to them, and what challenges they’re facing. The key here is to uncover the things they might be too shy or reluctant to share. For example, “This feature is really irritating.”

3. Does: Like the name implies, the Does quadrant captures the actions the user takes. For example, if you’re watching a user interact with a product, you could record the following: “Keeps refreshing the page.”

4. Feels: The Feels quadrant records user emotions. What worries them? What excites them? For example, “The user is excited about the price point. The user is worried that this is too hard to use.”

Create your own 

Miro is the perfect workspace to create and share your empathy map. Get started by selecting this empathy map template. Then fill the four quadrants discussed above and brainstorm different points to add to each section via sticky notes based on the initial customer statement. Or, if you wish, you can create your own empathy map example from scratch, using our diagramming and collaborative features.