Prototyping earlier to build the right thing faster: lessons from a product leader

There's a moment in product development, after research but before design, where getting visual can change everything. What if every team could get on the same page with collaborative prototypes, edit and compare variations, and validate concepts before moving to design or code?

This session explores how leading product organizations are using early, rapid prototyping with AI as an alignment tool, not just a design artifact. You’ll see what this looks like in practice, and hear from a product leader who's experiencing the benefits firsthand.

Björn Ehrlinspiel, Product Owner at Lufthansa's Miles & More loyalty program, will share how his team went from a two-week ideation process for an unvalidated product design to creating validated concepts in less than a day.

What you’ll learn:

• Why prototyping early (before pixel-perfect design) helps teams make confident decisions faster
• How to empower non-designers to create and iterate on visuals so all stakeholders have clarity and buy-in from the start
• How to shorten feedback loops by using context-aware Al to check things like usability

• Specifics from Lufthansa's Miles & More product owner about reducing costly rework by validating before building

  ---

Who should attend: Product leaders, PMs, and cross-functional team leads who want to move from ideas to validated concepts while staying aligned — and build the right thing faster