Research & design templates

SUS Evaluation

To assess the emotional experience of users, use the SUS Evaluation Template. This involves conducting a survey with a set of questions where respondents rate their level of agreement on a scale ranging from 'Strongly Disagree' to 'Strongly Agree.' These questions evaluate various aspects of the user experience, such as ease of use, aesthetics, and overall satisfaction. This approach is valuable for comparing design iterations and evaluating the effectiveness of products and services.

Rose Thorn Bud Template

The Rose Thorn Bud Template offers a color-coded approach to examining data and structuring problems. The team is instructed to approach each situation thoroughly, methodically, and analytically. They are motivated to identify a positive experience (pink), a negative experience (purple), and a promising goal or insight (green). Identifying Roses, Thorns, and Buds helps in gaining a better understanding of one's challenges.

Idea Drafting Template

The Idea Drafting Template encourages you to tap into your innate creativity by drawing pictures to quickly generate ideas. The sketching process stimulates a cycle of creativity that supports the development of concepts. By externalizing your thoughts through sketches and seeing them visualized, you can generate variations and continue the creative process.

Parallel Universes Template

Creative ideas often come from exploring ordinary things from unique perspectives. The key to success is borrowing and adapting. The Parallel Universes Template encourages you to examine how a successful organization from a different field would tackle a specific problem.

Collaborative Prototyping Template

Rapid prototyping quickly tests concepts and solutions with low-fidelity functional models, reducing investments by identifying issues early. The Collaborative Prototyping Template generates ideas and tests them with a framework for sharing prototypes and getting feedback.

Elevator Pitch Template

Elevator Pitch Boards are concise and effective tools to showcase your idea and generate interest from stakeholders. It's an opportunity to receive valuable feedback and ensure that your proposal aligns with your target audience's needs.

Research Synthesis/Summary

A research synthesis template is a structured framework that helps UX researchers and product teams organize, analyze, and distill user research findings into meaningful patterns and actionable recommendations. Instead of letting valuable insights get buried in interview transcripts, usability testing notes, and survey data, this template creates a visual workspace for identifying key themes, prioritizing user needs, and aligning cross-functional teams on what users actually need. Use this template to transform raw user research into strategic product direction that moves your roadmap forward.

Research Plan Template

A research plan template helps you organize and execute user research projects from start to finish. It captures everything from research objectives and methodology to participant details and success criteria in one collaborative space. Instead of juggling scattered documents, emails, and spreadsheets, this template creates a single source of truth that keeps your entire research team aligned and stakeholders informed throughout the process.

Bird's Eye View Observation Template

The Bird's Eye View Template helps you to observe people without interrupting them. This approach is useful when you cannot communicate with people directly or want to avoid disrupting their activities. By minimizing your impact, you can maximize your discoveries. The objective is to observe and listen without intervening. Direct observation, as well as video and screen recordings with prior consent, can be valuable.

Fresh Perspective Template

The Fresh Perspective Template is a unique method that encourages you to gain a more comprehensive understanding of someone else's experiences by immersing yourself in their world. By stepping into their shoes, you gain first-hand insight into their joys and challenges. This approach not only enhances your empathy for others but also improves your decision-making skills as it allows you to see situations from a different point of view.

In-Context Interviews Template

The In-Context Interview Template helps you observe individuals in their natural habitat and is an effective method to gain a deeper understanding of their behavior and experiences. To achieve this, it is important to observe both their words and actions. Conducting an interview in their natural environment allows for real-time exploration of their experiences. While remote and online interviews are possible, synchronous engagement is preferred as it yields better results. The objective of this approach is to fully immerse oneself in the world of those who possess extensive knowledge about the subject being studied, thereby preventing the formation of inaccurate assumptions. Overall, using the in-context approach provides several benefits for gaining a more accurate understanding of individuals and their experiences.

Growth Experiments Template

Many ambitious companies are eying the future and aiming to grow. But growth decisions can be leaps of faith that are risky and costly. That’s why growth experiments make so much sense. They offer a systematic six-step method that reveals which strategies are most effective, how they’ll affect your revenue, and how they compare to your past approaches. By helping you test out your strategies for scaling your business before you fully commit, growth experiments can save you serious time, resources, and money.