Research & design templates

Research Synthesis/Summary

A research synthesis template is a structured framework that helps UX researchers and product teams organize, analyze, and distill user research findings into meaningful patterns and actionable recommendations. Instead of letting valuable insights get buried in interview transcripts, usability testing notes, and survey data, this template creates a visual workspace for identifying key themes, prioritizing user needs, and aligning cross-functional teams on what users actually need. Use this template to transform raw user research into strategic product direction that moves your roadmap forward.

Research Plan Template

A research plan template helps you organize and execute user research projects from start to finish. It captures everything from research objectives and methodology to participant details and success criteria in one collaborative space. Instead of juggling scattered documents, emails, and spreadsheets, this template creates a single source of truth that keeps your entire research team aligned and stakeholders informed throughout the process.

Audience Persona Template

The Audience Persona Template is an essential tool that helps gain valuable insights into the target demographic. It ensures that every strategic decision is tailored to meet the specific needs and preferences of the audience. The template is designed to cover areas like Background, Hobbies and Interests, Goals, Biggest Fears, Challenges, Common Objections, and Demographics. This detailed approach enables the creation of a nuanced and multi-dimensional audience profile. By understanding the basic demographic information and the target audience's deeper motivations, challenges, and apprehensions, teams can develop more empathetic, effective, and targeted strategies. This depth of understanding leads to more resonant and successful product developments, marketing campaigns, and customer engagement initiatives.

Brand Positioning Template

The Brand Positioning Template is a valuable tool that helps businesses establish a strong market presence. It brings clarity and focus to a brand's identity and messaging by guiding users through a structured process. This ensures all aspects of a brand's positioning are aligned and thoughtfully considered. The Brand Positioning Template helps businesses articulate their unique value proposition, ensuring their messaging resonates effectively with their target audience and stands out.

Design Sprint Kit Template

With the right focused and strategic approach, five days is all it takes to address your biggest product challenges. That’s the thinking behind Design Sprint methodology. Created by Tanya Junell of Blue Label Labs, this Design Sprint Kit provides a set of lightweight templates that support the Design Sprint’s collaborative activities and voting—and maintains the energy, team spirit, and momentum that was sparked in the session. Virtual sprint supplies and prepared whiteboards make this kit especially useful for remote Design Sprint Facilitators.

Discovery Interviews Template

The Discovery Interviews Template is a powerful tool that allows you to delve into a topic from different angles and gain a deeper understanding of different perspectives. By conducting interviews using this template, you can uncover valuable insights and uncover new information that can help you make informed decisions. Whether you are a researcher, product manager, or simply curious about a specific topic, the Discovery Interviews Template is an essential resource for anyone looking to explore a subject in depth.

Buy a Feature Template

The Buy a Feature Template reveals the actual significance people attach to certain aspects, creating tension by presenting options that exceed available resources. The resulting decisions provide valuable insights into which features, concepts or initiatives should be prioritized in the future.

Co-Creation Template

The Co-Creation Template enables the visual expression of ideas using essential elements. Analysis of these creations identifies explicit and implicit needs. For instance, a human resources team may use symbols to envision their ideal work environment. The output reflects people's desires and expectations.

Moderated Usability Testing Template

Encouraging individuals to express their implicit ideas helps identify the strengths and weaknesses of a design, and Moderated Usability Testing Template provides valuable perspectives. Typically, conducting only six to nine of these tests uncovers 80% of design issues, making it a cost-effective method to enhance potential solutions.

Design Review Template

Constructive feedback is a valuable skill. The Design Review Template provides a structured approach for effective conversations. Critiques promote collaboration and drive improvement, inspiring all participants. It's an accessible way to involve people beyond your core team.

SUS Evaluation

To assess the emotional experience of users, use the SUS Evaluation Template. This involves conducting a survey with a set of questions where respondents rate their level of agreement on a scale ranging from 'Strongly Disagree' to 'Strongly Agree.' These questions evaluate various aspects of the user experience, such as ease of use, aesthetics, and overall satisfaction. This approach is valuable for comparing design iterations and evaluating the effectiveness of products and services.