Turn AI sprawl into strategy with this Forrester report

You've been told to make AI "work." But according to recent enterprise research, a third of IT leaders don't know which use cases actually fit their business, while 69% say switching between core tools and AI tools is breaking workflows.

Here's the fix. "Introducing Forrester's AI Deployment Model For Go-To-Market Functions" gives IT leaders a three-step framework for moving from reactive tool accumulation to strategic deployment.

Step 1: Align AI to business value

Stop chasing the hype and start mapping high-probability AI use cases directly to the specific revenue drivers and cost-saving levers that move your board’s needle.

Step 2: Plan and execute effectively

Ditch the silos for a unified deployment roadmap that embeds AI directly into your existing GTM tech stack, ensuring high adoption and zero workflow friction.

Step 3: Govern & optimize

Transform AI from a risky experiment into a scalable asset by establishing clear guardrails and performance loops that continuously refine model accuracy and ROI.

Up to 25% of AI investment is under review this year. Download the free framework to show business impact in the next 90 days.