Purpose-Driven Momentum: The Missing Link in Enterprise Innovation
Listen to Jenny Burns, CEO of Magnetic, and Rory Keddie, Product Evangelist at MIRO, discuss the importance of purpose in driving innovation.
Jenny Burns is the CEO of Magnetic, positive disruptor and changemaker. She leads Magnetic to help organizations design better futures and transform their businesses. Jenny’s experience is rooted in behavioural and cultural change, with leadership roles in national and global brands including insurance group RSA, Barclays, Centrica British Gas, HBOS and Telefonica O2. Jenny is also the Accidental CEO (her LinkedIn newsletter), an ambassador for mental fitness startup Minderful and a UK board member for the International Women’s Forum, a global organisation supporting next-gen female leaders.
Watch our video to discover:
How leaders see innovation
98% of leaders see innovation as critical, but few are satisfied with the innovation performance of their organization.
Key components of innovation
How authenticity, ethics, integrity, and being people-centric are all central for innovation.
Benefit of story telling
How storytelling brings purpose to life and drives meaningful change.
