Disney Creative Strategy template
Fuel innovation and creativity on your team.
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The Disney Creative Strategy—inspired by Walt Disney—is a method for discovering creative ideas and turning them into reality. This approach is built on three different types of thinkers: dreamers, realists, and critics. The idea is to set up a physical space for each type of thinking.
About the Disney Creative Strategy template
How do you follow the Disney Creative Strategy?
Start with the dreamer’s style of thinking by allowing the team to share their ideas with no restrictions or criticism. Your goal is to generate many ideas without worrying about how feasible or realistic they are. Next, take on the realist’s approach. Move to another location and think in a more logical fashion. Start to create an action plan to bring your ideas to life. Finally, move to another location to adopt the critic’s mindset. Examine your ideas and consider barriers or weaknesses.
Is it important to follow a specific order when using Disney Creative Strategy?
Yes, it’s important to start with the dreamer’s mindset first so that you can generate a wide variety of ideas. You don’t want to introduce the realist or critic too early in your process or you might miss out on some truly creative ideas!