Service Definition Canvas
The Service Definition Canvas helps designers and businesses capture and structure the most relevant customer-facing service information by providing a structured template and useful tips.
What this board has to offer:
The blank Service Definition Canvas for workshops, final documentation or analysis to capture on a single page:
What the service provides (SERVICE OFFER)
Why it exists (PURPOSE)
How it helps users (SERVICE PROMISE), and
Who provides the service (SERVICE TITLE).
How this canvas will help:
It will create clarity for all users
It will decrease expectation mismatches
It complements the Business Model Canvas
This template was created by Isabell Fringer.
Get started with this template right now.
UX Research Plan Template
Works best for:
Market Research, Desk Research, User Experience
A research plan communicates the fundamental information that stakeholders need to understand about a user experience research project: who, what, why, and when. The plan ensures everyone is aligned and knows what they must do to make the UX research project a success. Use the research plan to communicate background information about your project; objectives; research methods; the scope of the project, and profiles of the participants. By using a UX research plan, you can achieve stakeholder buy-in, stay on track, and set yourself up for success.
Pass the Paper
Collaborative brainstorming is an excellent method to facilitate a group of individuals in generating a diverse range of innovative concepts related to a specific problem. By encouraging participants to build upon each other's ideas, the process allows for rapid evolution and unexpected transformations. This collaborative approach, known as Round Robin, emphasizes collective authorship, with each person contributing their unique perspective. The ultimate outcome is a collection of ideas that surpasses the imagination of any individual.
Website Flowchart Template
Works best for:
Flowcharts, Mapping, User Experience
A website flowchart, also known as a sitemap, maps out the structure and complexity of any current or future website. The flowchart can also help your team identify knowledge gaps for future content. When you’re building a website, you want to ensure that each piece of content gives users accurate research results based on keywords associated with your web content. Product, UX, and content teams can use flowcharts or sitemaps to understand everything contained in a website, and plan to add or restructure content to improve a website’s user experience.
Perceptual Map Template
Works best for:
Marketing, Desk Research, Mapping
To shape your messaging, tailor your marketing, improve your product, and build your brand, you have to know your customers’ perceptions — what they think of you and your competitors. You can gain those insights by exploring a perceptual map. This simple, powerful tool creates a visual representation of how customers rank your price, performance, safety, and reliability. Put this template to work and you’ll be able to size up your competition, see gaps in the market, and understand changes in customer behavior and purchasing decisions.
Customer Touchpoint Map Template
Works best for:
Desk Research, Product Management, Mapping
To attract and keep loyal customers, you have to truly start to understand them—their pain point, wants, and needs. A customer touchpoint map helps you gain that understanding by visualizing the path your customers follow, from signing up for a service, to using your site, to buying your product. And because no two customers are exactly alike, a CJM lets you plot out multiple pathways through your product. Soon you’ll be able to anticipate those pathways and satisfy your customers at every step.
Service Blueprint by Sahar Naderi
Works best for:
Research & Design
Designed with usability in mind, this template features an intuitive layout that makes it easy to map out your service process from start to finish.