Service Blueprint to the Metaverse
We live in reality increasingly adapted to digital technologies and environments.
We live in reality increasingly adapted to digital technologies and environments. From social interactions to entertainment, from banking to online shopping, almost everything can be done through internet-connected devices. As technologies evolve, they enable faster, safer, and more natural interactions for users.
We experience a relevant cultural movement where the real and virtual worlds converge from screens of “smart” devices, driving the emergence of the term Metaverse as an ongoing evolution of digital environments and interfaces. In this scenario, in addition to the technological challenges, there is a need to build proposals, models, and frameworks that enable meaningful, fluid, interoperable experiences capable of generating value for real or digital users and businesses. Furthermore, the evolution of the internet to Web 3 brings important disruptions in paradigms of access, ownership, and commercial relationships, empowering individuals and enabling new business models and value chains.
This template proposes, from a service blueprint, the mapping of the customer journey of real or virtual products carried out in the metaverse and considers both customer interaction and the organization's service and support actions, serving as an editable, adaptable, and open template that will enable the structuring of new businesses in the metaverse, considering its peculiarities and challenges, serving as a business model that is desirable as an experience, sustainable as a business and technologically viable.
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Spider Chart Template
Works best for:
Design
Spider Charts (or star plots) prioritize thoughts and ideas by importance. They help visualize complex information with significant items in the center and less important items progressively farther from it. Radar spider charts help understand relationships between information for better decision-making.
Darts Template
Works best for:
Design
It is a common mistake to assume that all ideas, tasks, or features are equally important. However, in order to achieve the best results and focus on the most critical elements, it is necessary to determine what takes priority. This approach allows you to prioritize and concentrate on what requires immediate attention while postponing the remaining aspects for later. The Darts Template is designed to limit the amount of content that can be placed in the center, forcing your team to consider priorities before taking any action.
Job Map Template
Works best for:
Design, Desk Research, Mapping
Want to truly understand your consumers’ mindset? Take a look at things from their perspective — by identifying the “jobs” they need to accomplish and exploring what would make them “hire” or “fire” a product or service like yours. Ideal for UX researchers, job mapping is a staged process that gives you that POV by breaking the “jobs” down step by step, so you can ultimately offer something unique, useful, and different from your competitors. This template makes it easy to create a detailed, comprehensive job map.
Storyboard for Educational Purposes
Works best for:
Storyboard
The Storyboard for Educational Purposes template streamlines course creation by organizing content into scripts, screen text, and production notes. This template fosters collaboration among instructional designers and stakeholders, ensuring effective and engaging training modules. Perfect for educators and trainers, it enhances clarity, collects feedback, and improves overall learning outcomes by making content creation systematic and transparent.
Zoom Levels Template
The Zoom Level Template is a tool to examine a problem from various perspectives. For more innovative solutions, consider the issue broadly. Ascending the ladder enables you to broaden your perspective (ask, 'How might we?'). When confronted with an overly broad scope that hinders progress, descending the ladder helps narrow your focus (ask 'What if we narrowed?').
Design Thinking: Empathy Map
Works best for:
Market Research, Research & Design
Empathy Map 1-2 captures detailed user insights by focusing on their thoughts, feelings, and behaviors. This template helps you create user-centered products by ensuring you understand and address the real needs of your users.