Mood Board Template

With the Mood Board Template, you can collect feedback, riff on ideas, and exchange insights anytime, anywhere. Gather inspiration, evoke emotions, and visualize your brand.

About the Mood Board Template

Describing something as abstract as a feeling can be difficult. But when you’re trying to kickstart a creative project, that’s often the first thing you need to do. Mood boards allow you to gather inspiration, articulate a feeling or mood, and pitch ideas. A mood board typically consists of images, color palettes, and typography. Miro is the perfect mood board creator because it allows you to add as many files as you need in one infinite canvas.

Keep reading to know more about the Mood Board Template.

What is a mood board?

When you’re starting a new creative project, it’s often helpful to articulate the mood you want to evoke. But using words to describe something as abstract as a mood can be challenging and time-consuming. That’s why mood boards are so popular.

A mood board is a collage of images, typography, textures, color palettes, and descriptions. It’s perfect for gathering inspiration, sketching out and pitching ideas, and communicating the feelings you want to evoke. Digital mood board creators allow you to design and create with increased flexibility and efficiency. Once you’ve started your mood board, you can easily share your ideas with your team.

When to use mood boards

Mood boards have a variety of applications. They are traditionally used as tools for designers. When a design team is preparing to create a web page or marketing materials, they start with a mood board, which can then be shared with cross-functional partners to make sure everyone is on the same page about the mood, feeling, and texture of the planned asset.

But mood boards have applications beyond design briefs. Content writers often use mood boards to help flesh out the feeling they want to evoke in a given text. Laying out a mood board can allow writers to understand the voice their readers want to hear. Sales teams use mood boards to get inspired before creating a pitch deck. And product teams create their own Mood Board Template to help with the design planning and the challenges around UX and UI.

In short, an online mood board is a great tool for organizing creative thinking and as a source of inspiration.

Create your online mood board

With Miro, you can select our ready-made Mood Board Template and edit where you see fit, or you can create your mood board from scratch, using Miro’s infinite canvas capabilities.

Mood boards are often about picturing a concept. The mood board should contain elements that will show the look and feel of your idea. You can add images, files, and any other material or content that helps you deliver your vision and pitch your project.

Get started by selecting this Mood Board template, then take the following steps to make one of your own.

  1. Lay out your goals

  2. . Add some stickies or images that outline what you are trying to achieve. Are you looking to get inspired? Design a product?

  3. Choose a few directions

  4. or interpretations to explore. Don’t limit yourself – remember, mood boards are all about inspiration!

  5. Collect any written descriptions

  6. of the mood you wish to evoke.

  7. Add in any visual elements

  8. to the frame: colors, logos, images, and so on. You can drag images directly into the board or upload them from your device.

  9. Let your imagination run wild

  10. and search the internet for more inspiration. It can be anything: colors, textures, photos, fonts, animation, and beyond.

  11. Add a few lines of text

  12. to explain why you included those particular images.

  13. Gather feedback

  14. and iterate as needed!

Tips on using the Mood Board Template

Mood boards are an excellent source of inspiration and creativity!

The Mood Board Template in Miro has the right place for you to add the visual and content references regarding:


Here, you can show how people interact with your service or product.

How’s the consumer journey, and what does it look like?


Make an icon people will remember. Think about the most prominent brands and how people identify them quickly by seeing their icons.

What’s your brand icon? How can people visually identify your brand?


Here is where you can shape the look and feel of your brand.

What are the feelings you want to evoke with your website, shop, or service?

Website example

Here you can attach any website you find inspiring or your website wireframe.

How do you want your website to look and be structured?


Here you show how people will read your content.

How is your brand’s communication design?

Color palette

Colors can be very subtle, but they have a profound impact on how we perceive things.

What feelings do you want your brand to evoke through color?

FAQ about the Mood Board Template

What are mood boards best used for?

People use mood boards to show a concept, idea, or project visually. They are usually a great source of inspiration and a document where you can always go back to and consult any time you want to know more about the brand and how it looks and feels.

Mood Board Template

Get started with this template right now.

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