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Mood Board Template

Make beautiful authentic mood boards with our Mood Board Template. Collect feedback, riff on ideas, and exchange insights anytime, anywhere. Gather inspiration, evoke emotions, and visualize your brand.

About the Mood Board Template

Describing something as abstract as a feeling can be difficult. But when you’re trying to kickstart a creative project, that’s often the first thing you need to do. Mood boards allow you to gather inspiration, articulate a feeling or mood, and pitch ideas.

A mood board typically consists of images, color palettes, and typography — basically a canvas or collage where you can add and remove as much as you want. Miro is the perfect mood board creator because it allows you to add as many files as you need in one infinite canvas.

What is a mood board?

Gathering your thoughts, describing your feelings, finding the right words? This process can be very exhausting. How do you demonstrate something so abstract with just words? Describing something as abstract as a mood can be challenging and time-consuming. That’s why mood boards are so popular. They are made to communicate and portray the “mood” and “emotions” of an idea. These are powerful starting points for jumpstarting creative ideas.

A mood board (also known as an Inspiration Board or Moodboard) is a collage of images, typography, textures, color palettes, and descriptions. It is perfect for gathering inspiration, sketching out and pitching ideas, and communicating the feelings you want to evoke. Digital mood board creators allow you to design and create with increased flexibility and efficiency. Once you’ve started your mood board, you can easily share your ideas with your team.

Using a mood board can also help you or teams gather thoughts and brainstorm new ideas for a project. Miro’s Mood Board Template enables you to generate ideas a lot faster and more efficiently. Get started with our template and share your design globally now!

When to use mood boards

Mood boards have a variety of applications. They are traditionally used as tools for designers. When a design team is preparing to create a web page or marketing materials, they start with a mood board, which can then be shared with cross-functional partners to make sure everyone is on the same page about the mood, feeling, and texture of the planned asset.

But mood boards have applications beyond design briefs. Content writers often use mood boards to help flesh out the feeling they want to evoke in a given text. Laying out a mood board can allow writers to understand the voice their readers want to hear. Sales teams use mood boards to get inspired before creating a pitch deck. And product teams create their own Mood Board Template to help with the design planning and the challenges around UX and UI.

In short, an online mood board is a great tool for organizing creative thinking and as a source of inspiration.

Create your online mood board

With Miro, you can select our ready-made Mood Board Template and edit where you see fit, or you can create your mood board from scratch, using Miro’s infinite canvas capabilities.

Mood boards are often about picturing a concept. The mood board should contain elements that will show the look and feel of your idea. You can add images, files, and any other material or content that helps you deliver your vision and pitch your project.

Get started by selecting this Mood Board template, then take the following steps to make one of your own.

1. Lay out your goals

Inspiration comes from within. Think about what exactly you are trying to put into the board. Mood boards can be both literal and practical. Are you looking to get inspired? Design a product? Let the creative juices flow. Use this opportunity to explore different moods, thoughts, and tones. Explore different color schemes, and fonts either together or one by one.

Once you have chosen your direction, name your mood board. Then add some stickies or images and jot down some ideas on a sticky note before you embark on your mood journey.

Pro Tip: Remember that a mood board is all about creativity and exploration. Don’t lock yourself in just one direction. This might limit or constrain some of your creativity. Start off with a keyword or theme. Or even color or style and use that as a starting point. Have an open mind on what the end result may be.

2. Explore a direction

Now that you've established the direction for your mood board, add any written content you have. This might include brand values, positioning statements, taglines, or any other parts of the brief that will inspire you and keep you on track.

Next, add any logos, or existing expressions of the brand like websites, design elements, or photography. These might not make it into the final mood board, but they're still a great place to start. Don’t limit yourself – remember, mood boards are all about inspiration!

3. Unlock creativity with Miro

Miro has a wide range of tools to unlock creativity. Too much static, bland text? Shorten the copy and change up the font. Explore different fonts, colors, and imagery with the help of our advanced technology.

We’ve done the heavy technical lifting, so you can focus on your message and style. Establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements to make them feel entirely authentic.

4. Collect existing material

Now that you’ve chosen the direction your mood board will go, add any written content you have. Include keywords, brand values, tag lines, or any other highlighted text that will inspire you in the mood you wish to evoke.

Next, add existing imagery you have that would be useful onto the board. Such as logos, design elements, or photographs. These all might not make it to the final version of your mood board, but they will definitely help in the journey.

5. Explore features

A mood board is known for its limitless outcomes. Therefore, Miro took responsibility to ensure that you can have enough tools and features to unlock your thoughts to create something that truly reflects your moods, thoughts, and ideas. Add images, emojis, and stickies. Move and resize your text. Use different fonts and configurations. You can also add collaborators to your project, so you can have more hands on deck bringing your design to life.

6. Add visual elements

Add in any visual elements to the frame: colors, logos, images, and so on. You can drag images directly into the board or upload them from your device. The visual elements you choose to add are key to the look and feel of your project. They can help define the tone, lighting, and color scheme of your board.

If you would even like to take a little step even further. You can even embed media onto your board using the iFrame Embed widget. That way you can add videos from YouTube to add a little more depth to the look and feel of your board.

7. Explain your thought process.

Once your visuals are ready, take some time to add a few lines of text to explain why you included those particular images.

This step is vital if you are planning on sharing your mood board with another client or team. This helps them understand your thought process in words so they can clearly follow your steps and vision. This will ensure that your ideas and thoughts are kept and understood in the right context. This process does not have to be too long. It can be down in just a quick sticky note or even using one of our emojis.

8. Collaborate on one board

You don’t need to seek inspiration alone. Miro is a collaboration platform that allows you to work together as a team to design, create and put visions onto a board. It is useful to collaborate and come together as a team to bounce ideas off each other. All you need to do is invite them to the board and then they can access your board from any device and in real-time.

9. Gather Feedback

Like all creative projects, it is important to be open to constructive criticism in order to improve.

Once your first version of your mood board is ready to go. Add team members onto the board to ask for feedback. Here, members can add comments using the comment function as well as jot down suggestions or ideas on sticky notes. Remember to take these suggestions with an open mind, and do not take it personally. What might not work for you, might not work for them and vice versa.

10. And you’re done!

Happy with the result? Download and save your design as an Image or PDF or copy the link and share it with your friends, colleagues, and family. Miro makes it easy to download your boards in a format that works for you or even share and export to many other third-party apps.

Just remember to remain open to inspiration, wherever you are. Inspiration can come at any time or any place. Mood boards are creative and the process is very non-linear. Therefore, you may be going back and forth in steps, but that does not mean you are moving backward.

Tips on using the Mood Board Template

Mood boards have come a long way since physical boards. They are an excellent source of inspiration and creativity! Therefore, you should use this opportunity to unlock a whole new world of creative possibilities. Through images, video, and input from team members all around the. world.

The Mood Board Template in Miro has the right place for you to add the visual and content references regarding:

UI/UX: Here, you can show how people interact with your service or product. How’s the consumer journey, and what does it look like?

Icons: Make an icon people will remember. Think about the most prominent brands and how people identify them quickly by seeing their icons. What’s your brand icon? How can people visually identify your brand?

Illustrations: Here is where you can shape the look and feel of your brand. What are the feelings you want to evoke with your website, shop, or service?

Website example: Here you can attach any website you find inspiring or your website wireframe. How do you want your website to look and be structured?

Typography: Here you show how people will read your content. How is your brand’s communication design?

Color palette: Colors can be very subtle, but they have a profound impact on how we perceive things. What feelings do you want your brand to evoke through color?

FAQ about the Mood Board Template

What are mood boards best used for?

People use mood boards to show a concept, idea, or project visually. They are usually a great source of inspiration and a document where you can always go back to and consult any time you want to know more about the brand and how it looks and feels.

Mood Board Template

Get started with this template right now.

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