Mood-board-preview-webMood-board-preview-web

Mood Board Template

Gather inspiration, evoke emotions, visualize your brand, or pitch ideas.

About the Mood Board Template

Describing something as abstract as a feeling can be difficult. But when you’re trying to kickstart a creative project, that’s often the first thing you need to do. Mood boards allow you to gather inspiration, articulate a feeling or mood, and pitch ideas. A mood board typically consists of images, color palettes, and typography.

Keep reading to learn more about mood boards and how they can help your team!

What is a mood board

When you’re starting a new creative project, it’s often helpful to articulate the mood you want to evoke. But using words to describe something as abstract as a mood can be challenging and time-consuming. That’s why mood boards are so popular.

A mood board is a collage of images, typography, textures, color palettes, and descriptions. It’s perfect for gathering inspiration, sketching out and pitching ideas, and communicating the feelings you want to evoke. Digital mood boards allow you to design and create with increased flexibility and efficiency. Once you’ve started your mood board, you can easily share your ideas with your team.

When to use mood boards

Mood boards have a variety of applications. Many people are familiar with mood boards as tools for designers. When a design team is preparing to create a web page or marketing materials, for example, they start with a mood board. The design team can then share the mood board with cross-functional partners to make sure everyone is on the same page about the mood, feeling, and texture of the planned asset.

But mood boards have applications beyond design briefs. Content writers often use mood boards to help flesh out the feeling they want to evoke in a given text. Laying out a mood board can allow writers to understand the voice their readers want to hear. Sales teams use mood boards to get inspired before creating a pitch deck. And product teams like to build mood boards to wrap their heads around UX and UI challenges and inspiration.

Create your own mood board

Making your own mood boards is easy. Miro’s whiteboard tool is the perfect canvas to create and share them. Get started by selecting this Mood Board template, then take the following steps to make one of your own.

  1. Lay out your goals. Head into the Miro board and add some stickies that outline what you are trying to achieve. Are you looking to get inspired? Design a product? Explore a mood?

  2. Choose a few directions or interpretations to explore. Don’t limit yourself – remember, mood boards are all about inspiration!

  3. Collect any written descriptions of the mood.

  4. Add in any visual elements to the frame: colors, logos, images and so on. You can drag images directly into the board, or upload them from your device.

  5. Let your imagination run wild and search the internet for more inspiration. It can be anything: colors, textures, photos, fonts, animation, and beyond.

  6. Add a few lines of text to explain why you included those particular images.

  7. Gather feedback and iterate as needed!

Mood Board Template

Get started with this template right now. It’s free

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