Marketing strategy templates
Our marketing strategy templates give you a clear, visual framework to create and execute your marketing plans efficiently. From product launches to content strategy, these templates help organize your ideas, set goals, and map out your tactics. They're fully customizable to fit your needs and, with Miro’s collaborative features, make it easy for teams to refine strategies together, whether working in real time or asynchronously.
Strategy Presentation Template
Works best for:
Presentations, Strategic Planning
Presenting your strategies is the best way to allow people to understand what the business will be focusing on in the future. Use this Strategy Presentation Template to communicate your strategic thinking and encourage collaboration.
Target Audience Template
Works best for:
Marketing, Desk Research, Prioritization
Understanding your target audience is vital to business success. How can you market yourself effectively if you don’t know who you’re targeting? Using the Target Audience template, you can review valuable data about who your customers are and what they want from your product or service.
Strategy Map Template
Works best for:
Leadership, Strategic Planning, Mapping
How do your individual or team goals relate to an organization’s overall strategy? A Strategy Map is a stylized picture of your organization’s strategy and objectives. It’s powerful because it provides a clear visual guide to how these various elements work together. Strategy Maps can help align various different team goals with the overall strategy and mission. With the Strategy Map in place, teams can create set actionable, relevant KPIs. Strategy mapping is often considered part of the balanced scorecard (BSC) methodology, which is a strategic planning tool for setting overall team goals.
Content Strategy Template
Works best for:
Strategic Planning
Bring consistency across communication channels and develop killer content strategies with this Content Strategy Template. Designed to plan and deliver high-impact content, use this tool to collaborate faster and better.
Fishbone Diagram for Marketing
Works best for:
Fishbone diagram
Identifying the root causes of marketing challenges is essential for effective strategy development. The Fishbone Diagram for Marketing template helps you systematically explore factors affecting your marketing efforts. Categorize potential causes into areas such as market research, product positioning, promotional strategies, and distribution channels. This structured analysis enables your team to pinpoint and address issues, optimizing marketing campaigns.
Marketing Campaign Template
Works best for:
Marketing
The Marketing Campaign Template is designed for effortless team collaboration. By providing a centralized space for planning, the template fosters a collaborative environment where ideas converge seamlessly. This enhances communication and cultivates a collective effort toward campaign success, allowing teams to share insights, refine strategies, and drive campaigns to new heights. With this template, collaboration becomes the cornerstone of campaign excellence, ensuring optimal results through your team's collective intelligence.
4P Marketing Mix Template
Works best for:
Marketing, Brainstorming, Workshops
Product, Place, Promotions, and Price. Starting with this template (and those 4Ps) you can choose the best way to take your product or service to market. The secret is to create just the right mix—deciding how much each P needs in terms of investment, attention, and resources. That will help you build your strengths, adapt to the market, and collaborate with partners. And our tool is the perfect canvas to create your marketing mix and share with teams and across your organization.
Marketing Funnel Template
Works best for:
Marketing, Strategy and Planning
The Marketing Funnel Template is a powerful tool for businesses and marketers to understand and capture the complexities of the customer journey. From the initial awareness stage to loyalty, this template helps visualize each step of the process, making it easier to formulate strategies and allocate resources. One of its most significant benefits is the ability to visualize marketing efforts, ensuring they align with each phase of the customer journey. This results in more targeted initiatives, better resource utilization, and, ultimately, improved conversion rates. The template is an invaluable asset that helps businesses stay organized and focused on their marketing goals.
Go-to-Market Strategy Template
Works best for:
Marketing, Desk Research, Strategic Planning
It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.
Digital Marketing Plan Template
Works best for:
Strategy, Planning, Marketing
Crafting an effective digital marketing strategy can be a daunting task, but the Digital Marketing Plan Template can make it easier for you. This tool allows you to map out every channel tactic and is particularly beneficial in fostering collaboration among team members in a centralized space. The template's clear structure and intuitive editing features ensure a well-defined digital marketing strategy while also encouraging real-time collaboration. With the ability to seamlessly collaborate, share insights, and collectively contribute, your team can create a dynamic and successful digital marketing plan.
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Sign up freeAbout the Marketing Strategy Template Collection
Marketing can sometimes feel like a juggling act — balancing multiple channels, aligning teams, and staying on top of trends, all while keeping your business goals in focus. That's why creating a marketing strategy isn't just a nice-to-have; it's essential. But instead of piecing everything together with sticky notes or scattered docs, why not give yourself an edge with a streamlined, visual approach? That's where Miro's marketing strategy template collection comes in.
Whether you're planning a product launch, refining your content marketing, or mapping out a full-scale digital marketing strategy, we've got you covered. Miro's innovation workspace allows you to think big, collaborate seamlessly, and visualize your strategy like never before.
Why you'll love our marketing strategy templates
Let's be real — creating a marketing strategy can feel overwhelming. But, with the right framework, it becomes a lot more manageable. Our templates help you organize your thoughts, make informed decisions, and communicate your strategy clearly to your team.
Not sure where to start? Miro's templates give you a head start with everything you need to build a winning plan. Here's why our collection of free digital marketing strategy templates can be a game changer:
Clarity in complexity: Marketing is full of moving parts — social media, SEO, content marketing, product launches, and more. Miro's templates provide a clear structure to organize your ideas and ensure nothing falls through the cracks.
Collaborative magic: Marketing doesn't happen in a vacuum. Whether your team is remote, hybrid, or in-house, Miro's visual collaboration tools help you brainstorm, plan, and execute strategies with real-time and asynchronous features. You'll never miss a beat, even when teams are across time zones.
Customizable and flexible: Every business is unique, and so is its marketing strategy. Whether you're creating a go-to-market strategy, planning your content marketing strategy, or exploring a market development strategy, you can tailor our templates to fit your goals.
At the end of the day, creating a marketing strategy is about building a roadmap that helps you achieve your business objectives. With Miro's templates, that roadmap becomes a lot clearer.
How to use the marketing strategy template in Miro
Building a strong marketing strategy doesn't have to be overwhelming. Miro's marketing strategy templates simplify the process by giving you a clear, visual framework to work from. Whether you're launching a product, planning content, or expanding into new markets, here's how to make the most of it:
Best practices for creating a marketing strategy
1. Set clear objectives: Start by defining your business goals. Whether it's a product launch or brand growth, our template helps you map out these objectives and connect them to your tactics. 2. Know your audience: Use Miro's visual tools to brainstorm your target customer personas. Understanding your audience will guide your decisions on channels, messaging, and content.
3. Select the right channels: Identify the marketing channels that will best reach your audience (social media, email, paid ads, etc.). Miro lets you map out how each channel fits into your overall plan and track specific goals.
4. Plan your content: Outline your content themes and formats. Whether it's blogs, videos, or infographics, ou marketing strategy templates help you organize your content calendar and align it with your strategy.
5. Allocate budget and resources: Clearly define your budget and assign tasks to team members. Miro's collaboration features make it easy to keep everyone in sync, whether working in real-time or asynchronously.
6. Track progress and adapt: Your strategy should evolve. Easily track performance and adjust as needed to keep your marketing efforts on track.
Additional templates: Miro offers specialized templates for product launches (go-to-market strategy) and content planning (content strategy template), helping you dive deeper into specific areas when needed.
Why Miro is your go-to tool for marketing strategy
Miro isn't just another tool in your tech stack — it's your go-to **innovation workspace** for turning marketing chaos into clarity. Here's why marketers love using Miro to build and execute their strategies:
Seamless collaboration: Whether you're working with internal teams or external partners, Miro makes it easy to collaborate in real time or asynchronously. No more bottlenecks or communication breakdowns.
Visual and interactive: Our platform goes beyond static documents. You can build dynamic, visual plans that make it easier for your team to understand, contribute to, and execute your strategy.
Endless customization: Marketing is never one-size-fits-all, and neither are Miro’s templates. Every template is fully customizable, allowing you to tweak them to fit your unique business goals.
Whether you're building a go-to-market strategy, launching a content marketing strategy, or exploring new market opportunities, Miro's marketing strategy templates give you the structure and flexibility you need to succeed.
Ready to take your marketing strategy to the next level? Jump into Miro and start building your roadmap for success today.