HEART template

Measure the user experience on a large scale.

The HEART framework was developed by the research team at Google and is used to measure user experience on a large scale using automated means. The metrics used within the HEART framework are Happiness, Engagement, Adoption, Retention, and Task Success.

About the HEART template

What does HEART stand for?

HEART stands for Happiness, Engagement, Adoption, Retention, and Task Success. Happiness is a measure of attitude or satisfaction, which is often measured through some type of user survey. Engagement measures how much a user interacts with a product of their own volition and is measured by different metrics depending on the product. Adoption is the number of new users over time.

Retention measures the amount of time you’re able to keep customers. Task Success may be measured in the time it takes to complete a task or in the percentage of successful completions of a task once it’s begun. 

When should you use the HEART model?

The HEART model is generally used to measure larger scale projects, but it can also be used for smaller projects. You may just want to make some adjustments to the specifics of the metrics you’re measuring or your data collection methods for smaller-scale projects.

Easy to use

Easy to use

Save time by using our pre-made HEART template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.

Built-in collaboration

Built-in collaboration

Invite your team members to collaborate on your new HEART template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.

Seamless sharing

Seamless sharing

Need to share your HEART template with others? Miro has multiple exporting options, like saving to PDF.

Get Miro app
Add ideas, digitize sticky notes, and leave comments on the go with Miro mobile app