Measure the user experience on a large scale.
Easy to use
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The HEART framework was developed by the research team at Google and is used to measure user experience on a large scale using automated means. The metrics used within the HEART framework are Happiness, Engagement, Adoption, Retention, and Task Success.
About the HEART template
What does HEART stand for?
HEART stands for Happiness, Engagement, Adoption, Retention, and Task Success. Happiness is a measure of attitude or satisfaction, which is often measured through some type of user survey. Engagement measures how much a user interacts with a product of their own volition and is measured by different metrics depending on the product. Adoption is the number of new users over time.
Retention measures the amount of time you’re able to keep customers. Task Success may be measured in the time it takes to complete a task or in the percentage of successful completions of a task once it’s begun.
When should you use the HEART model?
The HEART model is generally used to measure larger scale projects, but it can also be used for smaller projects. You may just want to make some adjustments to the specifics of the metrics you’re measuring or your data collection methods for smaller-scale projects.
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