Customer Journey Map Template

Miro

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Why use the Customer Journey Map Template?

The CJM template provides a structured method for understanding customer behavior across different stages (e.g., discovery, purchase, and support). By mapping out the customer's Story, Actions, Touchpoints, Emotions, and Pain Points for each Stage of their journey, your team can:

Build Empathy: Clearly visualize the experience from the customer's perspective.
Identify Gaps: Pinpoint where the product or service fails to meet expectations (the "Pain Points").
Prioritize Improvements: Use the insights to strategically focus resources on the most critical moments of the journey.
Align Teams: Ensure cross-functional teams (marketing, product, support) share a single, unified view of the customer.

Ultimately, the CJM template is a powerful tool for driving a customer-centric strategy and improving loyalty.

Customer Journey Map Templates

Miro

The AI Innovation Workspace

Miro brings teams and AI together to plan, co-create, and build the next big thing, faster. Miro empowers 100M+ users to flow from early discovery through final delivery on a shared, AI-first canvas. By embedding AI where teamwork happens, Miro breaks down silos, improves alignment, and accelerates innovation. With the canvas as the prompt, Miro’s AI capabilities keep teams in the flow of work, scale shifts in ways of working, and, ultimately, drive organization-wide transformation