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Basic Persona & Empathy Map

Agile Centre of Enablement

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Basic personas and empathy maps create strategic value by incorporating during a transition process. These tools serve as essential compasses, guiding organizations toward user-centric design, informed decision-making, and enhanced customer satisfaction.

By creating these semi-fictional characters, you can focus efforts on meeting user needs. Empathy maps add to this by fostering a deep understanding of users’ emotions, thoughts, and behaviours. This user-centric approach drives better decisions.

Agile Centre of Enablement

Scrum Master @ eHealth NSW

The Agile Centre of Enablement is a group of specialist Agile Coaches and Scrum Masters who are committed to uplifting Agile adoption across NSW Health. This group of highly experienced professionals are here to help teams seamlessly introduce and improve Agile best practices.


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