Empathy Map Template template

Empathy Map Template by Jeshua MacDonald

Empathy is a core part of human centred design. It helps us connect and engage with people directly, and can reveal valuable insight into the way they think, the values they hold, the way they do things and why.

Trusted by 65M+ users and leading companies

walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign

An Empathy map is a design tool to help you better understand your users. It will help you to capture insights about your users behaviours and attitudes - from observable things like what they say and do - through to inferred thoughts and feelings. Getting these onto a canvas you help you to synthesise research observations and reveal deeper insights about a users needs, in a visual format.

With this canvas, don’t get too hung up on what goes where. E.g is that a “says or does?” The purpose of the exercise isn’t to correctly categorise, but to empathise and identify with the user.

This template was created by Jeshua MacDonald.

Empathy Map Template by Jeshua MacDonald

Get started with this template right now.

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