Empathy Map Template by Jeshua MacDonald
Empathy is a core part of human centred design. It helps us connect and engage with people directly, and can reveal valuable insight into the way they think, the values they hold, the way they do things and why.
An Empathy map is a design tool to help you better understand your users. It will help you to capture insights about your users behaviours and attitudes - from observable things like what they say and do - through to inferred thoughts and feelings. Getting these onto a canvas you help you to synthesise research observations and reveal deeper insights about a users needs, in a visual format.
With this canvas, don’t get too hung up on what goes where. E.g is that a “says or does?” The purpose of the exercise isn’t to correctly categorise, but to empathise and identify with the user.
This template was created by Jeshua MacDonald.
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User Interview Template
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Works best for:
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Sometimes you just need to get the team’s creative juices flowing for a brainstorm—and get them thinking of as many ideas as they can, as fast as they can. Crazy Eights will do it in a hurry. Favoring quantity over quality, this sketch brainstorming exercise challenges them to come up with eight ideas in eight minutes, which leaves no time to second guess ideas. It’s perfect for early stages of development, and it’s a team favorite for being fast paced and fun.
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Works best for:
Market Research, Research & Design
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Works best for:
Research & Design, Market Research
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Works best for:
Market Research, Research & Design
Empathy Map 1-2 captures detailed user insights by focusing on their thoughts, feelings, and behaviors. This template helps you create user-centered products by ensuring you understand and address the real needs of your users.
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Works best for:
Design, Desk Research, Sprint Planning
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