Empathy Map Canvas
In order to create products that truly work for people, we need to first empathize with them...to walk a mile in their shoes...to understand what makes them tick and what ticks them off.
Trusted by 65M+ users and leading companies
The Empathy Map allows us to experience things from our customers' perspective. This exercise goes well beyond their surface needs (what they say they want) and digs into the latent needs as well as the emotional triggers that drive their behavior and impact the decisions they make.You can build an individual Empathy Map for each person you conduct research with or you can combine multiple people into one, persona-like Empathy Map.
WHY DO IT?
Generate a solid foundation of understanding/empathy for your customers
Garner alignment among your team
Find themes and generate insights for future ideation
Help your core team socialize "Voice of the Customer" outward to stakeholders
Reduce personal bias from your designs
Reveal latent needs that your customers are not aware they have
WORKSHOP PREPARATION:
Works best with 2-4 People
Time: 1-2 hrs depending amount of data & number of maps you're creating
Supplies: This Miro board, an open mind, and some humility!
WORKSHOP FLOW:
1. Start with the data. It could be:
Notes from customer interviews
Feedback gathered from your customer experience team
Observations from watching people interact with you product
Any way you can get first-hand input from customers
2. Add sticky notes to the board:
Break that data down into one thought or concept per sticky note
Place them on the board wherever they make the most sense. Keep in mind that some notes could easily live in more than one spot. Don't sweat it...make a quick decision and keep moving
Everyone should work alone until all notes are arranged on the board
3. Open discussion:
Review the notes and think out loud to spur deeper discussion
Ask questions or challenge placement
Identify gaps in understanding—what else do you need to learn?
What Are We Capturing?
CONTEXT / INFO: Any relevant information about this person or group of people.
WHAT DO THEY SAY? Use "direct quotes" if possible. Capture their terminology.
WHAT DO THEY THINK? Listen between the lines. What are they holding back?
WHAT DO THEY FEEL? Their emotional state. Are they anxious? Ecstatic? Annoyed?
WHAT DO THEY DO? Their tasks? Physical behavior? Actions they take?
THEIR GOALS? What do they want to accomplish? Their 'Jobs To Be Done'?
THEIR PAINS? What frustrates them? What is getting in their way?
ADAPT:
I encourage you to consider how you might add to, or alter, this exercise. Your situation is likely unique. Can you start with your existing personas in the middle? Could you make this entire map centered around uncovering insights for one feature you're experimenting with? Could you add a narrative section to capture a story from each person?The sky is the limit...have some fun and try something new!
This template was created by Pete Fleming.
Get started with this template right now.
Service Blueprint With AI
Works best for:
Research & Design
Integrate AI into your service design with the Service Blueprint With AI template. This tool helps you map out service processes and identify opportunities for AI enhancement. Use it to visualize interactions, streamline workflows, and improve customer experiences with AI-driven solutions. Perfect for teams looking to innovate and optimize services using advanced technology.
Rose Thorn Bud Template
The Rose Thorn Bud Template offers a color-coded approach to examining data and structuring problems. The team is instructed to approach each situation thoroughly, methodically, and analytically. They are motivated to identify a positive experience (pink), a negative experience (purple), and a promising goal or insight (green). Identifying Roses, Thorns, and Buds helps in gaining a better understanding of one's challenges.
Official 5-Day Design Sprint
Works best for:
Design, Desk Research, Sprint Planning
The goal of a Design Sprint is to build and test a prototype in just five days. You'll take a small team, clear the schedule for a week, and rapidly progress from problem to tested solution using a proven step-by-step checklist. Steph Cruchon of Design Sprint created this template for Miro in collaboration with design sprint gurus at Google. This Design Sprint template is designed specifically for remote sprints so you can run productive and efficient sprints with colleagues around the world.
Service Blueprint by Daily Creations
Works best for:
Research & Design
Enhance your service design with the Service Blueprint template. This tool maps out the customer journey and backstage processes, helping you visualize and improve service delivery. It's perfect for aligning teams, identifying inefficiencies, and ensuring a seamless customer experience. Use this template to create a detailed roadmap of your service processes, fostering collaboration and strategic improvements in service design.
Empathy Map by Saegus
Use the Empathy Map template to delve into your users' minds. By mapping out their thoughts, feelings, and behaviors, you can develop insights that drive user-centric product development. This template is ideal for UX designers and product teams.
Filmmakers Storyboard
Works best for:
Storyboard, Design, Planning
Bring your film projects to life with the Filmmakers Storyboard template. Designed for directors, producers, and cinematographers, this template helps you plan every aspect of your film, from scene composition to shot sequences. It includes detailed sections for visual elements, camera angles, and dialogue, ensuring a smooth production process. Use this template to create a clear visual guide that communicates your vision and enhances collaboration among your film crew.