Empathy Map Back of the Napkin Consulting template

Empathy Map

Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users.

How do you bring voices in the room, safeguard their emotional experiences and create understanding between decision-makers and audiences impacted by those decisions when time and interest do not exist? How can equitable evaluation tenants be incorporated (and appreciated) while managing resources? 

Enter the empathy map. Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users. While frameworks vary, the empathy map engages participants to envision what people: 

  • Think & Feel 

  • How do they receive information (Hear)

  • Perceive (See) 

  • How and what do they communicate outwardly? (Say and do)

  • What they stand to gain and potential pain points from a project/project 

Empathy Map

Get started with this template right now.

Related Templates
Venn Diagram Practical Applications template thumb
Preview
Venn Diagram Practical Applications
Product Canvas Thumbnail
Preview
Product Canvas Template
Empathy Map Canvas Sampriti Jain template thumb
Preview
Empathy Map Canvas
Journey Map To Plot the Customer Experience template thumb
Preview
Journey Map To Plot the Customer Experience
User Empathy Map template thumb
Preview
User Empathy Map
Practical Customer Journey Mapping template thumb
Preview
Practical Customer Journey Mapping