User Journey Mapping Workshop
The User Journey Mapping workshop offers a 90 minute + workshop template that helps your team collaborate virtually and create comprehensive user journey maps.
When to use User Journey Mapping Workshop? When building or designing a product for users, user journey maps are incredibly helpful as they allow you to empathize with and better understand your users. Building out user journey maps can also be a great way get stakeholders involved and aligned. Use this template to synthesize everyone's knowledge of your users to create a well rounded journey map.
The user journey maps you create in this workshop can be used to:
clarify where in the user experience there are pain points
unify your organization's understanding of your users
inform the designs and decisions for a specific project
inspire new features or initiatives
How does the User Journey Mapping workshop work?
Your team will be guided through these eight steps:
Intro: Welcome and general overview of how the workshop will go. What is the purpose of this workshop? What are our goals and desired outcomes? What personas are we addressing? 5 mins
Persona work: Participants review their persona's information and fill in their empathy map. Who is the persona? What do they think, hear, feel, see? 5 mins
Brainstorm: Think about the persona's experience. What are their goals? What steps do they take to fulfill those goals? 10 mins
Create a user journey map: Participants work in groups to build out a linear user journey map. What goals and tasks do we agree on? What pain points exist? What is the user's mental state? 25 min
Break: Take a breather, get a snack! 5 min
Present and discuss: Each group presents and discusses their user journey map with everyone. Where do we agree or disagree? Was anything surprising? 30 min
Opportunities: Review the finalized maps together to highlight the key moments in the journey with the biggest opportunities for improvement. What changes would benefit the most personas and solve the largest existing difficulties? What goals are most important for our users to achieve? 15 mins
Wrap up: Thank participants for their help and inform them of next steps. What's next? How will the journey maps be used?"
This template was created by Ana Boyer.
Get started with this template right now.
Customer Journey Map Template
Works best for:
Ideation, Mapping, Product Management
A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.
Scenario Mapping Template
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Scenario mapping is the process of outlining all the steps a user will take to complete a task. The scenario mapping template helps you create a visual guide to what different personas are doing, thinking, and feeling in different situations. Use scenario mapping to outline an intended or ideal scenario (what should happen) as well as what currently happens. If you’re trying to outline the ideal scenario, user mapping should take place very early on in a project and can help inform user stories and the product backlog. If you’re just trying to get a better sense of what currently happens, you can do user mapping when conducting user interviews or observation.
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Your guide into journey maps.
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This template has three activities that are great for workshopping in virtual team environments.
The Customer Journey
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