Fly UX Customer Journey Map

Eva Huse Pedersen

15K

1.3K

156

Report

I created this Customer Journey Map as part of a UX Design certifcation program, for UX Design Insitute.

The design is minimalistic and can be adopted to almost any brand, by changing the colors and the font. As you can see on the board, I added information as Goals, Behaviours, Context, Painpoints and highlighted a few ""statements"" from the users.

I used this map to define the high-level steps of booking a flight ticket until the payment process. The steps corresponds to the high level groupings in the Affinity Diagram I created on a workshop. The information is based on Usability tests, which were done on different Airline websites (AerLingus, Norwegian, Ryanair, Eurowings).

Eva Huse Pedersen

Senior UX/UI Designer @ Novo Nordisk

Senior UX/UI Designer, with main interest working within med-tech and healthcare. Ex 3Shape, Liva healtcare UX Designer and UX Design Lecturer in Talent Garden Innovation School.

Similar templates

Storyboarding, Journey Mapping, and Alignment

Paul Howell

248

1.4K

Storyboarding, Journey Mapping, and Alignment

Two-track Journey Map

Edmond Gozo

211

1.8K

Customer Journey Map AI Template

Miro

613

A customer journey map (CJM) is a visual representation of your customer’s experience. It allows you to capture the path that a customer follows when they buy a product, sign up for a service, or otherwise interact with your site. Most maps include a specific persona, outlines their customer experience from beginning to end, and captures the potential emotional highs and lows of interacting with the product or service. Use this template to easily create customer journey maps for projects of all kinds.