Customer Journey Map by Columbia Road
The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.
The front-end activities are clearly visible and customer-facing, whilst the back-end ones are activities invisible to the customer, yet important variables to be considered in any product or service.
The sustainability layers helps you stay aware of the environmental impact a business will generate, thinking about positives, negatives and ideas worth exploring.
This template was created by Columbia Road.
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Customer Journey Map
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