Two-track Journey Map
This is a journey map with a bit of a twist -- it presents the customer's journey alongside the institution's journey.
This two-track approach is powerful, showing how the company really needs to think about how its stages and actions actually correlate with where the customer is in his/her journey.
This template was created by Edmond Gozo.
Get started with this template right now.
User Journey Mapping by Luke Baker
Works best for:
Customer Journey Map
Your guide into journey maps.
Behavior Design Mapping (Journey)
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Customer Journey Map
This map is a behavior micro-journey and should be feeding from a higher level map.
User Journey Map
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Customer Journey Map
A template to help you get started with building simple user journey maps.
The Customer Journey
Works best for:
Customer Journey Map
A customer journey map is a visual overview of how users experience your products or business across multiple touchpoints.
User Story Mapping with Walkthrough
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Customer Journey Map
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Scenario Mapping Template
Works best for:
Desk Research, Mapping, Product Management
Scenario mapping is the process of outlining all the steps a user will take to complete a task. The scenario mapping template helps you create a visual guide to what different personas are doing, thinking, and feeling in different situations. Use scenario mapping to outline an intended or ideal scenario (what should happen) as well as what currently happens. If you’re trying to outline the ideal scenario, user mapping should take place very early on in a project and can help inform user stories and the product backlog. If you’re just trying to get a better sense of what currently happens, you can do user mapping when conducting user interviews or observation.