About the Strategic Group Mapping Template
We know that in the complex landscape of business strategy, it's crucial to have tools that can simplify our processes and offer clarity. Enter Miro's Strategic Group Mapping Template - designed to help you visually represent the competitive positions of different companies or products in your market.
What's a Strategic Group Mapping Template?
A Strategic Group Mapping Template is a visual tool that helps you plot out the competitive position of various entities within a market based on specific criteria. You can gain insights into market positions, potential market spaces, and competition intensity by placing competitors into different strategic groups based on key dimensions such as price range or product quality.
What are the benefits of using a Strategic Group Mapping Template?
Visual representation: By mapping competitors on a visual workspace, businesses can quickly identify clusters of similar competitors and gaps in the market.
Informed decision-making: It provides a clearer picture of where your business stands, aiding in more strategic decisions regarding market entry or product development.
Facilitates collaboration: As a shared template, teams can collaborate in real time, brainstorming and drawing insights together.
Enhances competitive analysis: Enables companies to identify potential threats or opportunities by visualizing where competitors are clustered and where market spaces are less dense.
How to use a Strategic Group Mapping Template in Miro?
Miro is flexible and interactive, making it a perfect place for strategic mapping. Here's how you can create one:
Open a new board: Select the Strategic Group Mapping Template in the Templates Library.
Use shapes: Edit the shapes on the template, or add more from Miro's shapes library. For your X and Y axis criteria, you can use lines and label them appropriately. Drag circles, rectangles, or other shapes to represent different companies or products.
Customize and position: Adjust the size, colors, and positions of shapes based on the relative position of competitors. The drag-and-drop feature ensures ease of positioning.
Collaborate: Invite team members to join your board and input their insights, ensuring a comprehensive mapping.
Discover more competitive analysis examples that you can use right away.
Strategic Group Mapping FAQs
What criteria should I use for the axes on the map?
It varies by industry and what you're analyzing. Common criteria include price, quality, market share, product range, and geographical coverage.
How often should I update my strategic group map?
It's essential to update your map periodically, especially when there are significant market changes, new entrants, or shifts in competitor strategies.
Can multiple team members edit the map simultaneously?
Yes, Miro allows real-time collaboration, so multiple members can edit, comment, and brainstorm together on the same map.
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