Purple Sector Empathy Map
Let's not make things too fussy, this template just gives you what you need to get started right away!
This is our lightweight and simple empathy map template to get you started with aligning your team around customer needs.
Tips when running your empathy map session:
Place a sticky note for the person (customer, stakeholder, user, etc.) in the center of the template, and guide a conversation by simply following the prompts in the four quadrants.
Try this in a small group to get your feet wet if you're new to empathy maps or design thinking
Don't get too hung up on finding the "right" quadrant right away — capture the insights and get the conversation going!
Sometimes it can easier to let people discuss rather than create the sticky notes — in that case, assign someone to write down the thoughts as the discussion happens
This template was created by Purple Sector.
Get started with this template right now.
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Empathy Map by Medicenjuande
Works best for:
Market Research, Research & Design
Empathy Map template provides a clear way to visualize user insights. By understanding what users think, feel, and experience, you can design products that truly resonate. This template is perfect for UX teams focused on user-centered design.