Product Vision Statement template

Product Vision Statement

The vision statement workshop is your friend if you are building a new product or service.

Trusted by 65M+ users and leading companies

walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign

What is a vision statement

A vision statement describes the desired long-term results of your product, service or company's efforts. For example, an early Microsoft vision statement was “a computer on every desk and in every home.”

Why use this workshop

I often observed people talking differently of a same product. As if the vision was not really shared, written somehow. So I designed this workshop, used and resused it to:

  • Align people on a common the vision

  • Extract the essence of the value of the product, service, or company

  • Describe the value of the product, service, or company in one short sentence

When you should use it

Use it right after the user research phase (if you follow the HCD stages), when it is time to concretise the vision, the core value of your product or company. It extract what it brings to the table and will allow you to influence the following design choices to meet that vision.

Who should use this workshop

Leaders, Product Managers, designers are the most dedicated ones to use this template to work with the team that is working on the product or company.

This template was created by Anne-Audrey Gounot.

Product Vision Statement

Get started with this template right now.

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