Experience mapping looks at your customer’s end to end experience with your brand to identify areas ripe for improvement and innovation. We use this Miro board to uncover what customers are doing, thinking and feeling throughout their journey.
Educate outside agent on the process
Set client expectations early
Educate client on what Mortgage Success is
Educate client on why refinancing is a good option
Show a success screen that informs client of their pre-qualification and introduces Mortgage Success agents, with ability to book an appointment
FAQs about the Experience Map Template
What is the difference between an experience map and a journey map?
The experience map is not tied to any product or service and often shows the generic user experience when in contact with a given brand or service. On the other hand, the customer journey is more specific, mapping out their journey when in touch with a particular feature, service, or product.
Josh Zak
Product Strategist & Co-founder
Josh works with clients to identify opportunities for growth through high-value digital solutions. For just shy of a decade, Josh has been designing world-class experiences for leading tech companies. His focus is on UX strategy that adds long term value to our clients' products.
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