Empathy Map Template

Miro

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About the Empathy Map template

Many businesses and organizations have created an empathy map template to help them understand their audiences, users, and customers. It’s a great tool to gain insights and develop personas or customer segments.

When to use an empathy map

Empathy maps are highly useful whenever your team needs a greater understanding of user needs, such as collaborating on user personas, and building the “user” in your user story.

Empathy maps help you sketch out profiles for a user or persona. They distill your knowledge into a single source of truth. An empathy map can help you summarize and analyze qualitative research such as survey responses and interview transcripts. By putting this information on a single page, you can uncover gaps in your knowledge and figure out how to fill them. Empathy maps are easy-to-use and digestible methods to illustrate user attitudes and behaviors.

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