Empathy Map
This Empathy Map template helps to get a deep understanding of personas.
This Empathy Map template helps to get a deep understanding of personas. It highlights dissonances, irritants as well as specific opportunities of this persona. It allows to:
Put the user in the center
Generate empathy
Target irritants and opportunities
How to use this template
This template should be filled following research studies. It could also be completed with various experts having a knowledge of the persona.
Build one Empathy Map per persona
Chose a color for sticky notes cominig from proper research studies and another for the notes from various experts
Use verbatims as much as possible
Make sure that it is synthetic and that it could be understood by all stakeholders
Get started with this template right now.
Empathy Map Template
Works best for:
Market Research, User Experience, Mapping
Attracting new users, compelling them to try your product, and turning them into loyal customers—it all starts with understanding them. An empathy map is a tool that leads to that understanding, by giving you space to articulate everything you know about your customers, including their needs, expectations, and decision-making drivers. That way you’ll be able to challenge your assumptions and identify the gaps in your knowledge. Our template lets you easily create an empathy map divided into four key squares—what your customers Say, Think, Do, and Feel.
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