Empathy Map
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
Essentially, it's a square divided into four quadrants with the customer in the middle. The canvas helps teams describe what their customers feel, see, hear, and think and what the gains and pains are in their journey.
The pain points are the obstacles the customer might run into along their journey.
The gains describe what success looks like for your customer, and what he/she wants to reach using your product.
In order to really understand the customer, asking and (really) listening is the first step. Don't complete the empathy map by guessing. You might be really surprised how different your assumptions are, compared to the thoughts of your customers.
Get started with this template right now.
Customer Journey Map
Works best for:
Customer Journey Map
The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.
Service Blueprinting Workshop
Works best for:
Agile
The Service Blueprinting Workshop template helps teams visualize and improve service processes. It includes ice breakers, context canvas, empathy maps, and action plans for service transitions. Use it to align teams, identify opportunities, and prototype service delivery from a macro to microscopic level, ensuring a comprehensive understanding of service orchestration and seamless collaboration. Ideal for remote and dispersed teams.
Proto Persona Template
Works best for:
Design
Business decisions frequently rely on the personal preferences and assumptions of internal employees. However, making decisions that prioritize the needs of the individuals being served is helpful. When personas are developed effectively, they provide guidance to you and your team, ensuring that the interests of these crucial stakeholders are considered when making significant decisions.
Analytics Storyboard
Works best for:
Planning, Storyboard, Design
Visualize your data insights with the Analytics Storyboard template. This tool is perfect for data analysts and business intelligence teams, helping you present complex data in a clear and engaging narrative format. It includes sections for data sources, key findings, and visualizations, ensuring your audience can easily understand and act on your insights. Use this template to create compelling data stories that drive informed decision-making and strategic planning.
Empathy Map
Empathy Map template aids in visualizing your users' experiences. It helps teams understand what users see, think, and feel, ensuring your product meets their needs. This tool is essential for building empathy and designing better user experiences.
2x2 Prio Matrix Template
Works best for:
Design
Understanding the balance between importance and difficulty is crucial for effective decision-making and progress. To aid in prioritization, a simple 2x2 matrix can map these factors on the x-axis and y-axis, respectively. This framework allows you to assess the trade-offs and tensions involved. The lower left quadrant represents quick wins, while the upper left quadrant consists of luxury items that may be costly with limited returns. The upper right quadrant contains strategic items that require significant investments for substantial results. Finally, the lower right quadrant houses the most valuable items, offering high impact at a lower cost.