Empathy Map Axelle Vanquaillie template

Empathy Map

An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.

An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.

Essentially, it's a square divided into four quadrants with the customer in the middle. The canvas helps teams describe what their customers feel, see, hear, and think and what the gains and pains are in their journey.

The pain points are the obstacles the customer might run into along their journey.

The gains describe what success looks like for your customer, and what he/she wants to reach using your product.

In order to really understand the customer, asking and (really) listening is the first step. Don't complete the empathy map by guessing. You might be really surprised how different your assumptions are, compared to the thoughts of your customers.

Empathy Map

Get started with this template right now.

Related Templates
Empathy Mapping Atlassian template thumb
Preview
Empathy Mapping
Empathy Map Pro template thumb
Preview
Empathy Map Pro
Buyer Persona Thumbnail
Preview
Buyer Persona Template
Jobs to be Done Thumbnail
Preview
Jobs to be Done template
Storyboard animation-thumb
Preview
Storyboard for Animation
website-flowchart-thumb-web
Preview
Website Flowchart Template