🧠 Empathy Map
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
About
An empathy map is a nifty tool used by designers, marketers, and other professionals to better understand their target audience's needs, wants, and feelings.
The map creates a visual representation of your audience's perspective, which is a super useful way to inform product development, communication strategies, and user experiences.
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For who and for when?
Product Teams typically create Empathy Maps during the research and design phase in order to gather insights and develop empathy for the user.
UX Designers and Marketers use the overview to inform and validate their work. By putting ourselves in the shoes of the customer, we can better validate whether our work is meeting hte mark.
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Why use this template?
Gets you inside your audience's head
A visual representation of your audience's perspective
Build empathy and a deeper understanding of your audience
Create better products and experiences that truly resonate
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Credits
Credits to Dave Gray for devising the original Empathy Map 🙌.
And credits to the CNVS visual workshop toolkit for the hand drawn illustrations.
Get started with this template right now.
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Empathy Mapping
Works best for:
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The Empathy Mapping template helps teams capture detailed user insights. By understanding user perspectives, you can improve product features and customer satisfaction. This template is perfect for user research and product development.
Empathy Mapping
Works best for:
Research & Design, Market Research
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Empathy Map
Works best for:
Market Research, Research & Design
Empathy Map template provides a clear way to visualize user insights. By understanding what users think, feel, and experience, you can design products that truly resonate. This template is perfect for UX teams focused on user-centered design.
Empathy Mapping
Works best for:
Market Research, Research & Design
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